Dear brands, your diversity initiatives are no longer working.
Diversity today:
Diversity today makes the non-disabled, heterosexual white male and female look like the norm.
Anyone who doesn't fit the status quo is considered to be an "other"
Lazy marketing:
Diversity should be a word of recognising differences in an empowering way. Not by boxing people off.
Lazy marketing habits have allowed the word diversity to inaccurately represent marginalised communities
Not seasonal:
Black people aren't just Black during Black history month.
Gay people aren't just gay during pride.
Muslims aren't just Muslim during Eid or Ramadan.
365 days:
All cultural groups and communities should be visible all year round, 365 days of the year.
It's time to scrap the diversity tick box.
It's othering.
Services
01
LANGUAGE + COMMUNICATION
02
STRATERGY
03
CONSUMER SPEND
04
DIGITAL + FORCASTING