Dear brands, your diversity initiatives are no longer working.

Diversity today:

Diversity today makes the non-disabled, heterosexual white male and female look like the norm. 

Anyone who doesn't fit the status quo is considered to be an "other"

Lazy marketing:

Diversity should be a word of recognising differences in an empowering way. Not by boxing people off. 

Lazy marketing habits have allowed the word diversity to inaccurately represent marginalised communities

Not seasonal:

Black people aren't just Black during Black history month. 

Gay people aren't just gay during pride. 

Muslims aren't just Muslim during Eid or Ramadan.

365 days:

All cultural groups and communities should be visible all year round, 365 days of the year.

It's time to scrap the diversity tick box. 

It's othering.

Services

01

LANGUAGE + COMMUNICATION

02

STRATERGY

03

CONSUMER SPEND

04

DIGITAL + FORCASTING

 

Using Format