Dear brands, your diversity initiatives are no longer working.
Diversity today makes the non-disabled, heterosexual white male and female look like the norm.
Anyone who doesn't fit the status quo is considered to be an "other"
Diversity should be a word of recognising differences in an empowering way. Not by boxing people off.
Lazy marketing habits have allowed the word diversity to inaccurately represent marginalised communities
Black people aren't just Black during Black history month.
Gay people aren't just gay during pride.
Muslims aren't just Muslim during Eid or Ramadan.
All cultural groups and communities should be visible all year round, 365 days of the year.
It's time to scrap the diversity tick box.